science and, 160
Price Is Right, The, 246
ProductHunt.com, 23
ProFootballTalk, 35
Project for Excellence in Journalism, 64–65
propaganda, 172, 176
PRWeb, 65
pseudo-events, 116–17, 227–29
pseudo-exclusives, 42
Pulitzer, Joseph, 106, 108, 109
Pulitzer Prize, 106, 112
punishment, mockery, shame, and humiliation, 88, 90, 255–69
Quickish, 35n
quotes, 283
fake, 211–12
taken out of context, 34
Racked NY, 149
Rao, Venkatesh, 100
ReadWriteWeb, 151
reality, 150, 152
blurred line between fake and, 277
extreme versions of, 82–86
and simple vs. complicated narratives, 81, 85, 90, 150
unreality, 203, 231, 271–79
reality television, 97–98, 276
Recode, 148
recursion, 211, 221
see also trading up the chain
Reddit, 4, 17, 23, 29, 99, 272
RedEye, 3
Refinery 29, 87
Reich, Robert, 55
Reifler, Jason, 251
Religion News Service, 36
replication, 222
reporters, see journalists “reports,” 282, 283
reputation, 230–36, 259, 294
research, 27, 58, 148, 160–61
Wikipedia and, 67
see also fact-checking and verification; sources
Resnick, Gideon, 189
Reuters, xv, 39, 69, 251n
Richards, Michael, 42
right-wing conspiracy, 25
Rihanna, 42
Roberts, Roxanne, 243
Robertson, Lindsay, 24, 152
robots, 160, 237
Romney, Mitt, 20
Ronson, Jon, 232n, 258–259
Rosenberg, Scott, 145
RSS, 113, 115
rumors, 217–19, 235, 248, 252, 277n
Russia, 237–39
Trump and, 239
Rutten, Tim, 39
Sacco, Justine, 258, 258, 260
sale of blogs, 44–45, 47
Salon, 99, 175, 180, 180n
Salon.com, 83, 131
Samsung, 46
San Francisco Chronicle, 209
Santelli, Rick, 89–90
satire, 198
scandals, 266–69, 273
Schopenhauer, Arthur, 216
Schulberg, Budd, 20n, 298
Schulz, Kathryn, 221
Scoble, Robert, 67
Scobleizer, 151
scrolling, 147
infinite, 295
Seattle Times, 237
Securities and Exchange Commission (SEC), 65, 162, 232
Seeking Alpha, 51, 216
SeekingAlpha.com, 66
Shafer, Jack, 32
shakedowns, 228–30, 241
Shankman, Peter, 69
Sherman, William Tecumseh, 93
Sherover, Max, 24
Sherrod, Shirley, 184–87, 191, 191n, 192
Ship Your Enemies Glitter, 23
shitposting, 2237, 238
Siegler, M. G., 159
Sikh Religious Society, 25
Silicon Alley Insider, 219
Silicon Valley, 46, 228
Silver, Nate, 55, 139
Sinclair, Upton, xix, 120, 243, 251
Sitrick, Michael, 33–34
Slashfood, 56
Slate, 178–79, 200
Slate.com, 32
slideshows, 78–80, 81, 81n, 91, 163
Smith, Ben, 190, 238, 239
Snapchat, 54
snark, 156, 164, 256, 261–63, 265, 268
Snyder, Gabriel, 120
Sony Pictures, 227
Sorkin, Andrew, 208
Sound and Fury: The Making of the Punditocracy (Alterman), 144
sources, 62, 75, 282
anonymous and offhe record, 62, 140, 175
blogs as, 26–27
e-mail and, 67, 151
expert, xv, 69–72
Help a Reporter Out (HARO), xv, 69–71, 75, 286
leaked documents, 4, 62, 63–64, 239, 282
press releases, 64–67
requests for, 70
verification of, 27, 67, 75–76, 149–50
Wikipedia as, 67, 275
Spencer, Richard, xiii
Spicer, Sean, 208
SportsCenter, 156
Starbird, Kate, 237
stocks, 7, 65–66, 216, 219, 233, 234
Stern, Remy, 159
Stewart, Jon, 174–78
Strauss, Neil, 129
Strong, George Templeton, 107
StumbleUpon, 135
subscriptions:
blog, 114, 115,
death of, and rebirth of media manipulation, 111–15
headlines and, 123, 125
newspaper, 9104, 105, 109–11, 296
Suck.com, 146
Sullivan, Andrew, 115
Super Bowl, 136
Swinton, John, 183
SXSW, 248
Taboola, 201
Taleb, Nassim, 58
talkingpointsmemo.com, 66
Target, 66
Tea Party, 789, 186
tech blogging, 138
TechCrunch, 44, 46, 66, 151, 159, 209, 216, 217, 228, 277n, 292
Techmeme, 130, 248
TED, 260
TEDx, 199
television, 144, 145, 196–97, 291–92
reality, 97–98, 276
10, 000 Words, 157
TheAtlantic.com, 120
TheWatchLounge, 229
Thiel, Peter, 191n, 293
thumbnail cheating, 197–98
Time, 24
Time.com, 79
TimesPicayune, 72–73, 111
time stamps, 146
tipsters, 107, 256
TMZ, 41–43, 240
Today Show, The, 26, 69
“told reporters,” “hearing reports,” 66, 282
Tolstoy, Leo, 281
Top of the Ticket, 127
toxic blogging, 169–82
Toyota, 234–36
trading up the chain, xvi, 21–38, 211, 277, 286
for charity, 22, 29, 38
entry point in, 27–28
I Hope They Serve Beer in Hell campaign, 2, 30–31, 33
legacy media in, 28–29
national level in, 30
Sherrod story and, 191n
traffic, 78, 91, 98, 134, 136
buying, 135
data on, 120
direct, 113
headlines and, 94–96, 100
leaderboard strategy and, 131, 135
as money, 40–41
referring sources in, 113
scoops and, 41–44
see also pageviews
TreeHugger, 44
trolls, trolling, xviii, 96, 98–99, 161, 181, 188, 190, 226, 237, 256
concern, 181–82
disinformation via, 237
Trow, George W. S., xv, 285–86
Trump, Donald, xiii, xv, 15, 17, 19, 20, 38, 64n, 90, 165, 187, 189, 204, 208, 231. 236, 237, 239, 240, 265, 265n, 278
free publicity given to, 17
Russia and, 239
University of California and, 38
trust, 275
delegation of, 209–13, 223, 297
in written word, 257
truth, 207, 208–209, 230, 272, 281, 296
Turgenev, Ivan, 281
Twitter, xv, 15, 16, 17, 26. 27, 30, 54, 56, 75, 84, 112, 113, 130, 135, 150, 157, 159, 199, 202, 203, 204, 205, 218, 222, 229, 230, 238, 258
airline pilot and, 229–30
fact-checking and, 208, 209
fake accounts on, 236–37
retweets on, 211, 208, 222
Uber, 47, 238
University of California at Berkeley, 38
unreality, 203, 231, 271–79
updates, 146, 203, 212, 243, 244, 247, 248, 250, 251n, 282
see also corrections
Upworthy, 82–84, 85, 123
USA Today, 35, 199, 226
Usenet, 137
user engagement, 96, 112–13, 275
valence, 85–86, 87–88, 89, 139
VandeHei, Jim, 18, 148
Van Veen, Ricky, 199
Vener, Scott, 30
VentureBeat, 47, 264
Verge, 24
verification, see fact-checking and verification
Vice, 16, 57–58
Videogum, 24
videos, 194
see also YouTube Village Voice, 33
ViralNova, 44
Vox Media, 31n, 233n
Vulture, 24
Walker, Rob, 89
Wallace, Ed, 236, 296
Wall Street Journal, xvi, 25, 28, 129, 130, 175, 251, 296
Warner, Kurt, 34
Warnock, Bryan, 137
Warnock’s Dilemma, 137–38
Warren, Robert Penn, 290
Washington Post, 3, 23, 32, 47, 121n, 126, 156–57, 215, 226, 243, 245
on New York Times, 156–57
Washington Times, 25
Weblogs, Inc., 44, 50
Web-Strategist.com, 225–16
Wemple, Erik, 215
Wesearchr.com, 190
Western Journalism Center, 25
What Would Google Do? (Jarvis), 210
White, Charlie, 157
Wikipedia, 284
iterative process in, 249, 252
as source, 67–69
vandalization of pages on, 4, 226
Wilde, Oscar, 256
Williams, Brian, 258, 259
Winchell, Walter, 219, 263n Wired, 28, 100n, 195
Wired.com, 28
witch trials, 256
Wolff, Kurt, 77
words:
substance, 284
written, 253, 284
Yahoo!, 36, 127
Yahoo! Finance, 65
Yahoo! News, 37, 130
Yardbarker, 44
yellow press, 6, 104, 105–108. 112, 120, 125
Yelp, 58, 58, 218,
Yglesias, Matt, 196
Yiannopoulos, Milo, 38, 192
Young, Peter, interview with, 332–44
Young & Sick, 158
YouTube, 22, 54, 184n, 185, 196, 197–98, 230, 292
Partner Program, 198
thumbnail cheating and, 197–98
Zinsser, William, 214
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