Pawlenty campaign, 12, 14–16
reader addiction, exploitation of, 140–41
Santelli’s rant, posting, 66–68
self-interested coverage, 190–94
Sherrod (Shirley) resignation, 134–38
snark, 197–205
Toyota fiasco, 189
and trading up the chain, 28–29, 146–49
unreality, perpetuation of, 216–21
user addiction, 140–44
Wikipedia, false information, 54–55, 152
Bloody Disgusting, 37
Blumenthal, Sidney, 179
BNET, 116–17
BoingBoing, 19
Boorstin, Daniel, 187, 217, 219
Brand Channel, 180
bribes, indirect, to bloggers, 42–47
Brietbart, Andrew, 134–38
Brin, Sergey, 153
Business Insider, 13
blogger compensation method, 43
factual errors, defending, 181, 219
misinformation, encouraging, 219–20
Paterson (David) resignation rumor, 168–70
perks accepted by, 45
BusinessWeek, 189, 233
BuzzFeed, 13, 62, 102, 190
Cain, Herman, 16
Calacanis, Jason, 35
Campbell, W. J., 79
Card, Orson Scott, 101
Carey, Drew, 180
Carmon, Irin, 123, 125–32
Carr, David, 87
Chamfort, Nicolas, 98
Chandler, Raymond, 75, 82
Charney, Dov, 117, 169, 201, 209, 210–11. See also American Apparel
Cheezburger Network, 142
Cheney, Dick, 221
Chicago Tribune, 111
Chomsky, Noam, 82
Christian Science Monitor, 96
Churchill, Winston, 6
Cicero, 165
Cityfile, 38
Classifieds section, 77n
Clinton, Bill, 163, 179
CNBC, Santelli’s rant, posting, 66–68
Coen, Jessica, 165
Comments section
silence, problem of, 101–3, 144
traffic/pageviews as goal, 72–74
compensation methods, for bloggers, 42–44
conferences, blog-sponsored, 191–92
conflicts of interest, 37–38, 47
Consumerist, 162
content production. See stories/information
controversy, and virality, 65–66
Cook, John, 46
Cooley, Charles Horton, 117–18
Cooper, James Fennimore, 140
Cooperman, Kahane, 129
corrections, nonexistence of, 129–30, 178–86
Couric, Katie, 23
Cowen, Tyler, 57–58, 233
Cox, Ana Marie, 46
Cracked.com, 142
Craggs, Tommy, 166
Crain’s New York, 151
Cruise, Tom, 34
CrunchFund, 38
Crushable.com, 36
Curbed Los Angeles, 23–24
Curtis, Drew, 21–22, 113
Cut, The, 151
Daily Beast, The, 36, 170
Daily Dish, 35–36
Daily Finance, 151
Daily Intel, 170
Daily Show, The, sexism accusation, 128–31
Dana, Charles A., 217
Danone, 159
Daulerio, A. J., 7
Day, Benjamin, 77, 79
DeadlineHollywood, 198
Deadspin, 7, 166, 201
de Botton Alain, 213
Degradation Ceremony, by blogs, 208–13
Demand Media, 44, 96, 142–43
Denby, David, 197
Denton, Nick
conflicts of interest, profiting from, 38
on Daily Show sexism story, 128
on fake news, 230–31
and iterative journalism, 165, 169
on length of stories, 109
on manipulating readers, 70
on pseudo-exclusive, 34
See also Gawker
Descartes, 145
Detroit, in ruins slideshow, 60–63, 68
Digg, 22
digital sweatshop, 47
Dish, The, 35–36
Drudge, Matt, 179
Drudge Report, 13, 67, 134n, 179
Dunn, Ryan, 204
Eater LA, 172
Ebert, Roger, 204
Ebner, Mark, 34
Edwards, Jim, 116–19
election cycle, manufactured by blogs, 14–15
Ellsberg, Daniel, 91
emotions, relationship to virality, 63–68
Ender’s Game (Card), 101
Engadget, 35, 42, 103, 108
entry point, in newsmaking chain, 21, 24
Epstein, Edward Jay, 50
Examiner.com, 44
exclusives
and traffic-generation, 34–35
FailDogs.com, 142
false statements, loaded-question headlines, 70–71
Fark.com, 113
FastCompany.com, 192
Favre, Brett, 26–27
Ferris, Tim, 59
FFFFound! 19
Filter Bubble, The (Pariser), 82
Finke, Nikki, 198, 202–3
Fischer, Renato, 159
FishbowlLA, 23–24
FiveThirtyEight.com, 36
Flipboard, 53
Ford, Andrew, 28–29
Ford, Henry, 104
Freakonomics, 36
Frovocation (faux provocation), 24
Fuller, Jack, 111
fund-raising, by trading up the chain, 18–19
Gateway Pundit, 134n
Gawker
on Assange, 209–11
bloggers, compensation methods, 42–43
Douch of the Decade poll, 203n
Fleshbot Awards hypocrisy, 201
leaks, deliberate to, 51
on media ethics, 47
popularity of, 23, 25
stolen e-mail, publishing, 5–6
traffic analysis, 97
traffic-generating scoops, 34–35
See also Denton, Nick
Gibson, Mel, 33
GigaOM, 108
Gizmodo, 35, 108
TheGloss.com, 36
Google
blogger compensation method, 44
credibility of story, criteria for, 153
privacy warnings threat, 158–59
Google News, stories, journey of, 92
Google Trends, 96
gossip blogs, 26–27
Gould, Emily, 131
Grantham, Christian, 28n
Greek tragedy, function of, 213
Greeley, Horace, 77
Greenblatt, Richard, 73n
Guardian, The, 152, 212
Gurry, Lisa, 191
Hall, Justin, 107
HARO (Help a Reporter Out), 55–57
free publicity for, 55–56
manipulating with bogus story, 55–56
misuse by journalists, 56–57
Hazlitt, William, 195, 209
headlines, 88–93
blogs, goals of, 92–93
loaded-question as, 70–71
misleading/fake, 89, 91, 92, 93, 129
of subscription model, 90–91
writing, difficulty of, 88
and Yellow Press, 88–90
Hearst, William Randolph, 80, 88
Hedges, Chris, 67
Help Wanted, 77n
Hesiod, 175
Hilton, Perez, 34, 150
Hippeau, Eric, 188
Hot Air, 134n
Huffington, Arianna, 36–37, 93
Huffington Post
AOL purchase of, 36–37
articles, monetary worth of, 44–45
articles, rating to score pageviews, 72–73
Complete Guide to Blogging, 108
Detroit in ruins slideshow, 61–63, 68
format/length of stories, 108–9
&n
bsp; headlines, style of, 93
local stories, 18
paid versus unpaid articles comments, 102–3
PR crisis, 188–89
success of, 36
Super Bowl start time story, 100
I Hope They Serve Beer in Hell (film), outrage campaign, creating, 1–2, 23–24, 44
industry expert, creating by blog, 55–56
investment sites, press releases, use of, 52
iterative journalism, 166–86
corrections, nonexistence of, 178–86
failure of, 183–86
features of, 167–69
toxicity of, 169–75, 179
Jackson, Michael, 33
Jarre, Maurice, 152–53
Jarvis, Jeff, 143–44, 150, 167, 175
Jay, Ricky, 90
Jenkins, Henry, 60
Jezebel, 19, 109
American Apparel hazardous nail polish story, 125–32
Daily Show, The, sexism story, 128–31
headlines, fake, 91
Jobs, Steve, 169
Jones, Terry, 28–29
journalism/journalists. See newspapers
Joystiq, 35
Juvenal, 74
Kennedy, John F., 33
Kickstarter, 18
Know Your Meme, 37
Kramer, Staci, 191
LAist, 46
Laughing Squid, 19
Lazarsfeld, Paul, 144
leaks, 50–51
dangers of, 51
Pentagon Papers, 91
legacy media, in newsmaking chain, 21–22, 24–25
length, of blog stories, 106–12
Levin, Harvey, 33
Lewis, Jerry, 198
Lifehacker, 109
link economy, 150–56
Linkin Park, 44
http://ryanholiday.net/reading-list, 107–8
Lippman, Walter, 215, 221
Livestrong.com, 142
local news, in newsmaking chain, 21–22
McBride, Kelly, 49
McCarthy, Caroline, 46
McCarthy, Eugene, 153
McCarthy, Megan, 182
McCarthy, Ryan, 31
McLuhan, Marshall, 106
MacRumors.com, 169
Making It in the Political Blogosphere (Yglesias), 140
Malcolm, Andrew, 92
Malik, Om, 108
Malone, Noreen, 61–62
manipulating bloggers
angle-hunting/made-up stories, 114–19
author’s experience with, 1–6
bribes, indirect, 42–47
format/length of stories, 106–12
headlines, deceptive, 88–93
information, handing to, 50–58
One-Off Problem, exploiting, 82–85
pageview journalism, 96–104
to trick readers, 70–74
virality, creating, 60–68
Marginal Revolution, 57–58
Marlowe, Philip, 82
Mashable, 42, 103, 190–91
mass media
bloggers, getting jobs at, 45–46
blogs bought by, 35–37
reputation, importance to, 35
types of, 21
See also newsmaking; newspapers; trading up the chain
Max, Tucker, 201
movie, outrage campaign for, 1–2, 23–24, 44
Mediabistro, 23, 25, 115
Media Decoder, 192
MediaElites, 208
Media manipulation, and blogs/bloggers. See blog toxicity; manipulating bloggers; stories/information
Mendelson, Brandon, 100
Merton, Robert, 144
metrics, 96–104
and buying traffic, 99–100
pageview statistics, 96–98
pseudo-metrics, types of, 99
Mill, John Stuart, 41
modern press (by subscription), 80–82
Montaigne, 207
Morozov, Evgeny, 173
Moss, Randy, 174
Most E-mailed list, 68, 96
Most Popular Articles, 69, 96
Motolese, Fernando, 159
Moylan, Brian, 70
Munsterberg, Hugo, 113
narcotizing dysfunction, 144
national media. See mass media
negative information, and virality, 64, 66–68
Net Delusion, The (Morozov), 173
New Orleans Times-Picayune, 82
News aggregators, 21
NewsGator, 83
newsmaking, 18–29
entry point, 21, 24
legacy media in, 21–22, 24–25
mass media in, 22–26
newswires, blogs as, 12
See also stories/information; trading up the chain
newspapers
blogs, influence on, 20–23, 25n
Modern Press (by subscription), 80–82
One-Off Problem, 78–80
Party Press, 76–77
Yellow Press, 77–80
newswires, 12
New York Evening Journal, 88
New York Herald, 78, 79
New York Sun, 77
New York Times
and angle of story, 114–15
blogs purchased by, 36
Michigan Central Station slideshow, 62n
Most E-mailed list, 68, 96–97
Most Popular Articles, 69, 96–97
pay wall, 233
Pentagon Papers leak, 91
subscription model, history of, 80–81
Nielsen, Jakob, 110
Nolan, Hamilton, 47
Nyhan, Brendan, 183
Obama, Barack, 160n, 163, 171, 198
Ochs, Adolph S., 80–81, 233
O’Donnell, Christine, 116
O’Keefe, James, 136–38
One-Off Problem
and blogs, 82–85
and Yellow Press, 78–80
Orlean, Susan, 97–98
Orlin, John, 165, 177
Outbrain, 99
outrage
campaign, for Tucker film, 1–2, 23–24
relationship to virality, 63–68
Overstock.com, 162–63
Owyang, Jeremiah, 157
Page, Larry, 153
pageviews
blogger compensation based on, 42–44
as blogger’s goal, 108
increasing with user engagement, 71–73
and revenues, 32–33
traffic-generating scoops, 33–35
pageview statistics, 96–104
as determiner of content, 97–98, 100, 142–43
Gawker method, 97
paid verus unpaid articles, comments for, 102–3
silence, problem of, 101–3, 144
Warnock’s Dilemma, 101–2
paid articles, and comments generation, 102–3
PandoDaily, 115
Pariser, Eli, 82
Park, Robert E., 183, 217
Parr, Ben, 42
Party Press, 76–77
Paterson, David, 168–70
Pawlenty, Tim, Politico coverage, 12, 14–16
Pentagon Papers, 91
Peretti, Jonah, 62, 102
Pierce, Tony, 46
Pitchfork, 203
political blogs
campaign coverage, cycle of, 15
candidates, creating and destroying, 14–16
election cycle, manufacturing of, 14–15
negative impact of. see blog toxicity
political newspapers, 76–77
Politico, Tim Pawlenty coverage, 12, 14–16
Postman, Neil, 230–31
press releases, 51–52
PRWeb, 52
pseudo-exclusive, 34
Pulitzer, Joseph, 78, 80
Quickish, 27n
quotes out of context, 26–27
Racked NY, 110, 151
Rao, Venkatesh, 73
reality, unreality, perpetuation by blogs, 216–21
Reddit, 19, 22
Reifler, Jason, 183
&
nbsp; Religion News Service, 28
reputation
blackmail tactics by blogs, 159–64
blogs, name-building process, 35–36
as mass media concern, 35
and subscription model, 80–82
reputation-management services, 161–62
Reuters, 184n
revenues
from advertisements, 32–33
conflicts of interest, profiting from, 37–38
metrics, use to boost, 96–104
no reader response problem, 101–2
paid versus unpaid article comments, 102–3
from sale of blog, 36–37
from traffic, 32–35
YouTube Partner Program, 141
Richards, Michael, 33
Rihanna, 33
Roberts, Roxanne, 177
Robertson, Lindsay, 19
Rojas, Pete, 35
Rosenberg, Scott, 107
RSS readers, decline of, 82–85
rumors
as fake news, 26–27
and iterative journalism, 169–75, 182
Rutten, Tim, 31
Salon.com, 96, 132
Samsung, blogger, perks to, 45
Santelli, Rick, 66–68
Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters (Rosenberg), 107
Schmidt, Eric, 92
Schulberg, Budd, 6
Schulz, Kathryn, 155
Scoble, Robert, 53
scoops, blog money-making from, 33–35
Seeking Alpha, 43, 167
Shafer, Jake, 24
Shankman, Peter, 55
Sherrod, Shirley, 134–38
Sicha, Choire, 133
Siegler, MG, 115–16
Silicon Alley Insider, 169
Silver, Nate, 36, 44, 102
Sinclair, Upton, 88, 177, 184
Sitrick, Michael, 26
Slashfood, 42
slideshows, Detroit in ruins, 60–63, 68
snark, 197–205
defined, 197–98
examples of, 198–200
rationale for, 201–5
toxicity of, 199–202, 204–5
Snyder, Gabriel, 88
Solis, Brian, 172
Sorkin, Andrew, 149
Sound and Fury: The Making of Punditocracy (Alterman), 106
sources, 50–58
checking by bloggers, lack of, 53–54
checking by journalists, lack of, 24n, 50
HARO (Help a Reporter Out), 55–57
journalists’ relationship with, 50
leaks, deliberate, 50–51
link economy, 150–56
press releases, 51–52
Wikipedia as, 54–55
Spiers, Elizabeth, 36
Sternbergh, Adam, 200
stories/information, 50–58
ads as content, 190–91
angle-hunting/made-up stories, 114–19
blog-sponsored conferences, 191–92
content production, pressure for, 20, 26, 44, 96–98
coverage about coverage, 192–93
format/length of stories, 106–12
headlines, 88–93
one-off stories, 82–85
sources, 50–58
traffic/pageviews as goal, 33, 73, 96, 99, 108
user engagement, 72–74
user engagement, necessity of, 101–3, 144
virality, creating, 60–68
Strauss, Neil, 95