and digital vs. old media, 4, 40, 195
and DoubleClick, 72
income sources of, 26
and search engine wars, 15–16, 53
and sports, 181, 186
and traffic gaming, 59
and Yahoo, 16, 20
and YouTube, 1, 96, 147–49, 151–55, 158, 160
Google Chromecast, 110
Google News, 33
Greenfield, Richard, 96
Grey, Brad, 2
Guardian, The, 13
Hastings, Reed, 92–93, 98, 142, 187
HBO, 64, 95, 98, 100, 114, 117, 125, 126, 127, 130, 132, 171, 176, 177
Hearst, 61, 116, 117
Herzog, Doug, 2
Hirschhorn, Jason, 95
Hoffner, Jordon, 2
Holt, Dennis, 48
House of Cards, 94
Huffington, Arianna, 11–12, 34, 58–59
Huffington Post, The, 12, 18, 34, 58, 66, 189
Hughes, Chris, 196–97
Hulu, 5, 161
Icahn, Carl, 130, 132
information:
bare minimum level of, 52
branding, 52
as currency, 32
personalized, 157, 158
real value of, 123
sources of, 52
surgical selection of, 51
too much, 35–36
transient nature of, 37
wanting to be free, 123, 124, 167, 189–90
intellectual property, 146–49, 194
Internet:
bundling, 177–78
and cable, 125, 129, 130, 135
free, 123, 124, 139–41
moralistic intensity of, 191–92
“net neutrality,” 138–44
and OTT, 113
publishing, 65–66
and television, 91, 108, 111, 112, 139
two-speed, 143
and video, 26, 145, 159
Internet protocol (IP), 92, 94, 109, 110–11, 134
Jarvis, Jeff, 11
Jobs, Steve, 101–4, 105
Johansson, Scarlet, 2
journalists, technology, 10–11, 13
Kvamme, Mark, 2, 3
Kyncl, Robert, 96
Lauer, Matt, 21
Lerer, Ken, 11, 12, 58
Levinsohn, Ross, 20
licensing formats, 119–20, 126
LL Cool J, 2
Loeb, Dan, 19–20
magazines, 21, 56, 86, 104, 116
attention demands of, 71
CPMs, 52, 65, 66, 71–72, 73
production and distribution costs, 71
revenue sources, 48, 54, 115, 124
space limitations of, 72
Maker Studios, 154
Mann, Michael, 2
Martin, Laura, 175
Mayer, Marissa, 20–21
McCain, John, 174
McConaughey, Matthew, 2
McFee, Abigail, 27
McLuhan, Marshall, 107
media:
advertising in, 18, 21, 52
and Apple, 101–3
audience for, 16–17, 40, 72
bundling/unbundling, 171–78
and consumer behavior, 12
content costs of, 165–67, 189
crossover executives in, 17, 20
deal-making in, 93
digital, see digital media
disrupted paradigm of, 83
as entertainment, 31, 85
generation gap in, 13
hierarchical business of, 11
licensing and distribution, 104
low- vs. high-end, 85–88, 165, 187
and marketing, 64
mass, 39, 123, 195
as narrative, 31, 67
news outlets, 12, 18, 31–37
new world market for, 85
no-cost, 43
ownership trade-offs, 126–27
pirated, 146–49, 172
quest for new medium, 12
removing salesmen from, 76
and scarcity premium, 72, 76
and sports, 181–88
streaming media devices, 109–10
as television, 118, 121
traditional, value of, 4, 71
transformation of, 12–14
user-supported content, 127–28, 147–49, 190
as zero-sum game, 4, 23–24
media brand, 51
media business, 115–16
media buyer, 48
Microsoft, 16
Microsoft Xbox, 110
Milken, Michael, 11
Milner, Yuri, 43, 160
mobiles, 74, 102–3
Moonves, Les, 9–10, 12, 97, 131–32, 135–36
Morris, Kevin, 1–4
movies, 115, 123, 124, 146
MSN, 18, 33
MTV, 126, 130
Murdoch, Elisabeth, 119
Murdoch, James, 61, 119–20
Murdoch, Rupert, 103–4, 116–21
music industry, 1, 101–3, 146–47, 172, 173–74
Myspace, 20, 95, 117, 118
Napster, 146, 147
Nathanson, Michael, 25–26
NBC, 130, 132, 143, 160, 185
Netflix, 91–94, 97, 98–100, 139–40, 142–44, 155, 161, 169, 176, 177, 190
“net neutrality,” 138–44
Netscape, 39, 97
New Republic, The, 196–97
news:
anchormen [-women] of, 35
as branding device, 59
declining value of, 34, 37, 168
economic triage of, 33
and elections, 59, 60
lower-cost, 32, 33, 35
media outlets for, 31–37, 58, 65
monetizing, 64
network, 35
as public good, 32
as reality, 31
repetitive, 33, 36
as storytelling, 31, 32
ubiquity of, 34
unprofitability of, 34, 35
and Vice, 63–64
News Corp, 20, 116, 117, 118
newspapers:
attention demands of, 71
classified ads, 69, 115
consolidation of, 116
digital replacement of, 24–25, 167
entertainment supplements, 34
income sources of, 69, 124
local retailers publicized in, 115
nineteenth-century, 123
personalized, 33, 36–37
production and distribution costs, 71
space limitations of, 72
Web similarity to, 18, 33, 189
New Yorker, 94–100
New York magazine, 47, 48, 53, 61
New York Times, The, 12–13, 27, 35, 63, 73, 78, 165, 166
Nickelodeon, 95, 130
Nintendo Wii, 110
Oliver, John, 141
OTT (over-the-top) content venues, 84, 94, 100, 108, 109, 111–14, 130, 161, 175, 176–77
Outbrain, 53, 197
Paley, William, 160
Paramount Pictures, 2
Peretti, Jonah, 53, 58–59
pirated media, 146–49, 172
Pittman, Bob, 126
Politico, 189
portal wars, 15
POTS (plain old telephone service), 135
programmatic buying, 73
publishing:
business of, 55, 56, 115
Internet, 65–66
print, 66, 172
radio, 1
15, 116, 124
Redstone, Sumner, 121, 126, 147
Reilly, Kevin, 2
ReplayTV, 83
Roberts, Brian, 10
Rodman, Dennis, 64
Rogers Communications, 65
Roku, 109, 113
Rubicon Project, 75
Rutledge, Tom, 113
Saffo, Paul, 96–97
Sandberg, Sheryl, Lean In, 41
Scripps Networks, 21–22
search engine optimization (SEO), 51–53, 73
search engine wars, 15–16, 51, 53
Sears, Jay, 75–76, 80
Semel, Terry, 17
Sequoia Capital, 2
Showtime, 98, 177
60 Minutes, 64
smart phones, 105–6, 110, 111
smart TVs, 111, 113
Smith, Ben, 23
Smith, Shane, 62, 63–65
Snyder, Gabriel, 197
social media, 56–57, 62, 73, 158
Sony PlayStation, 110
Sorrell, Martin, 61, 99
South Park, 64
Spacey, Kevin, 94
sports events, 85, 181–88
Starz, 92, 93
Stewart, Adam, 2
Stone, Matt, 2, 4, 5
storytelling, 16, 31–32, 152, 190, 191, 199
Super Bowl, 23, 85
Supreme Court, U.S., 112
Swisher, Kara, 11
tablets, 103–6, 111
TCV, 61, 63
telephone companies (telcos), 135, 140–41, 177
television:
advertising on, 24, 25, 40, 70, 79–80, 83–84, 99–100, 115, 119, 125, 129
anti-television views, 39–40
attention demands of, 71
as box, 107–8, 111, 113–14
broadcast, 108, 112, 132, 168
and bundling/unbundling, 173–75
cable networks, 95–96, 99–100, 109, 119, 124–25, 131–32, 139, 172, 184
comparisons with, 39, 167, 191–92, 197–98
and computers, 105, 108, 110, 111
deadwood on, 19
digital’s perceived threat to, 23, 25–27, 42–43
as distribution channel, 28, 94
entertainment, 111, 114, 190
evolution of, 190, 197–99
expanding, 94–96, 99–100, 107, 111–12, 120, 124, 132
and Facebook, 157–62
and family values, 191
free, 123
geographical organization of, 92
golden age of, 172
government regulation of, 137–38, 175
HDMI port, 110
income sources of, 24, 25, 28, 85, 93, 96, 99–100, 115, 117
and Internet, 91, 108, 111, 112, 139
licensing deals, 93, 97, 112, 126
as model, 21, 28, 58, 59, 64–65, 99–100, 114, 118, 168, 198
and Netflix, 91, 93–94
networks, 47, 64, 80, 131
pay for, 113, 124–28
prime time, 79–81, 96
profitability of, 4, 24
programming schedule, 83, 114, 128
ratings wars, 183
reality, 111–12, 191
as reborn industry, 96, 132, 191–92, 199
share price multiple, 40
smart TVs, 111, 113
and sports, 181–88
steady, old-fashioned nature of, 9–10, 24, 27
and storytelling, 16, 190, 191, 199
syndication, 96, 176
undifferentiated inventory supply, 79
value of, 85, 121, 198–99
and video, 96–97, 98, 108–9, 141–42, 145–46, 152–55, 158, 165–69
Thompson, Scott, 19
Time Inc., 159
Time Warner, 11, 61, 64–65, 116, 117, 119–21, 126, 130, 132, 159
Time Warner Cable (TWC), 120, 130, 135–36, 143, 185
TiVo, 83, 110
traffic:
aggregation methods, 18–19, 50–51, 59, 66, 190, 195–96
audience as, 18–19, 49–53
exchanges of, 53
pumping, 73
traffic arbitrage, 52, 66
traffic loop aggregators, 73
transcendence, 42
transformation:
inevitability of, 10, 12–13
print to digital, 65–67
as shell game, 66
Tribune, 116
True/Slant, 66–67
Turner, Ted, 126, 127
Turner Broadcasting, 117, 126, 127, 130, 132
21st Century Fox, 61, 118–21, 126
Twitter, 26, 33
unbundling, 171–78
utilities, 41–42
Verizon FiOS, 97, 135, 177
Viacom, 3, 116, 117, 118, 121, 126, 129, 130, 131, 147–49, 152
Vice, 57–58, 61–65, 67
video:
ads on, 63, 158, 167
amateur (cheap), 167
and BuzzFeed. See Buzzfeed
digital, 109, 139, 157–59, 169
distribution, 136, 175
on Facebook, 44, 158–62
and Internet, 26, 140, 145, 159
and IP connection, 111
premium, 22, 159–60, 162, 167
streaming, 96, 108, 110, 112, 133, 161, 168, 190
and television, 96–97, 98, 108–9, 141–42, 145–46, 152–55, 158, 165–69
and unbundling, 176–77
upgrade to, 37
and Vice, 62–64
YouTube, 63, 145–49, 151–55, 158–60, 166–67
Vidra, Guy, 197
Warner Bros., 17, 117
Washington Post, The, 189
Web:
and advertising sales, 71–72
direct marketing on, 69–70
falling ad prices, 70–71
mass media of, 39
and media formats, 17
and news, 33
open, 19
potential of, 39
as smorgasbord of choices, 18
television compared with, 39, 71
Web (cont.)
traffic aggregation methods in, 18, 60, 66
unlimited space in, 72, 73
and user satisfaction, 18
see also Internet
WebTV, 105, 111
Western Media, 48
Wheeler, Tom, 175
Wi-Fi, 110
Wired, 13
Wojcicki, Susan, 154–55
Yahoo, 15–22, 169, 189
Yahoo Japan, 19
Yahoo News, 33
YouTube, 1, 63, 64, 96, 139, 145–49, 151–55, 158–60, 166–67
Zucker, Jeff, 12
Zuckerberg, Mark, 5, 32, 37, 41, 44, 157, 188, 196–97
Zuiker, Anthony, 2
Zynga, 53
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