in Las Vegas, 119–20
motivations for schemes in, 162
priority of, 108–9, 185
and rankings of athletes, 16, 54, 103–4
and role of “runners,” 112, 129, 135
sports writers’ coverage of, 52–56
and Strippergate, 85–86
and tournaments sponsored by shoe companies, 35
and verbal commitments, 52, 119
See also Dawkins, Christian
Rhule, Matt, 102
Rice, Condoleezza, 231, 232
Richardson, Emanuel “Book,” 144, 147, 149, 153–55, 156, 228
Richardson, Jason, 46, 47, 48, 50–51, 169
Rivals.com, 53, 55
Robinson, David, 230, 240
Robinson, Glenn, III, 82
Rothstein, Arnold, 1
Roy, Pat, 145
Rozier, Terry, 194
runners, 112, 129, 135
Rupp, Adolph, 30, 60, 88
Russell, Bill, 33
Saban, Nick, 117, 178
SB Nation, 53, 92–93
Schachter, Michael, 156–58, 168
Schloeppler, Kurt, 135–36
Schmitz, Mike, 55
Schnatter, John, 11, 214–16, 224
Scott, L. D., 206
Scout.com, 53
Securities and Exchange Commission (SEC), 138, 142
Self, Bill, 37
Sendek, Herb, 16–17, 78, 184
Setchen, Jason, 170–71, 243–44
Sexton, Collin, 49, 54
sexual assaults, 100–101, 179
Shapiro, Mark, 66
shoe and apparel companies
and brand awareness, 99–100
and brand loyalty, 39, 114
co-branding, 19–20
and financial benefits for families, 113–14, 115
gear distributed by, 32
goals of, 39–40, 196
and grassroots programs, 4, 32, 113–14, 144, 232–33
influence/power exercised by, 5, 37
and NCAA commission’s findings, 232–33
and payoff protocols, 163
on performance advantages of products, 195–96
and progression of athletes’ careers, 114–15
recruiting activities of, 115
rivalry for young athletes, 4–5
and spatting, 40–42
and team sponsorship, 34–37, 39
top three, 5
tournaments sponsored by, 35
and Vaccaro, 32
See also Adidas; Under Armour; Nike
Sidebars blog, 156
Simmons, Ben, 175
Siva, Peyton, 36, 80
“The $6 Billion Heist” (National College Players Association), 177
Smart, Shaka, 51
Smith, Dean, 88, 101
Smith, Dennis, Jr., 225–26
Smith, John L., 65–66, 93
Smith, Russ, 80, 81, 83–84
Smith, Tubby, 179
Sole Influence (Wetzel and Yaeger), 33
Sood, Munish, 149–50, 153, 162–65
Southern Association of Colleges and Schools, 24, 219
spatting, 40–42
sports writers, 52–56
Starr, Kenneth, 101, 179
Stern, David, 204
Streit, Saul, 30
Strippergate, 85–92
and Cardinals’ self-imposed ban, 45–46, 92
NCAA penalties, 87–88, 89
Pitino on responsibility for, 87, 90–91, 197, 198, 223
and Pitino’s letter to fans, 89
Pitino’s survival of, 17–18
and Powell’s book, 85–86, 89
referenced in Pitino’s lawsuits, 196–97
“student-athlete” term, 173
student fees, 175–76
St. Xavier High School, 59
Sullivan, Tim, 93, 180
Sweeney, William, Jr., 148
Sypher, Tim, 73
Sypher sex scandal
attempted extortion, 17, 58, 72–73, 75
and Jurich’s loyalty to Pitino, 75, 79
and Petrino’s return to Louisville, 93
Pitino’s narrative on, 94–95
Pitino’s survival of, 17–18
trial testimony of Pitino, 57–58, 70–72, 74–75, 223
Tarkanian, Jerry, 88
Texas A&M University, 177
Thamel, Pete, 181
Theus, Reggie, 70
Thompson, John, 34–35
three-point attempts, 78–79
Towns, Karl-Anthony, 103
trials for college basketball recruiting scandals
aliases used in court documents, 161
and burden of prosecution, 157–58
defendants’ pretrial hearing, 155–58
exclusion of head coaches, 183
NCAA rulebook quoted in, 174
and victims, 155–56, 157–58, 229
Trier, Allonzo, 105–6
Tulane University, 2, 31
247Sports, 53
Tyra, Vince, 237–39, 245
UA Association, 113
Under Armour
and grassroots programs, 233
Jackson’s AAU funded by, 113–14
money funneled to athletes and families, 226
rivalry for young athletes, 4–5
and UA Association, 113
and UCLA, 20, 21
uniforms, 36, 40
University of Alabama, 178
University of Arizona
and Bowen, 51
and FBI investigation, 7, 228–29
See also Richardson, Emanuel “Book”
University of Arkansas, 178
Under Armour contract, 20, 21
and IMG College, 98
Nike contract, 41
and spatting, 41
and Wooden, 20, 27–29
University of Hawaii, 17, 68–69
University of Indiana, 178, 195–96
University of Iowa, 243
University of Kansas
and Adidas contract, 37
and FBI investigation, 7, 225–26
University of Kentucky, Lexington
arena, 203
and fix virus in the 1950s, 30
Pitino’s history at, 14, 15, 68, 69
racial integration, 60
salaries of coaches/staff, 117
University of Louisville
academic standards, 62, 207
and Adidas contract, 19–21, 40–43, 195
athletic director (see Jurich, Tom)
athletic facilities, 11, 200–205
audit, 24, 205, 211, 216–19, 239
baseball team, 85
basketball team (see University of Louisville men’s basketball program)
board of trustees, 210–15, 219
and branded gear, 40–42
centrality of sports at, 208
and city of Louisville, 60, 62
coaching staff, new, 237–39
desirability of, to prospective students, 61
endowment, 206, 216–17, 239
ESPN slot, 11, 66–67
50 Yard Line Dinner, 9, 11, 12, 15, 19–21, 24
football program, 65–67, 85, 92–94
and gear from competitors of Adidas, 43
growth of athletic program at, 7–8
KFC Yum! Center, 11, 18, 57, 202–5, 208–9
lost wages of athletes, 178
mission, 60–61
Papa John’s Cardinal St
adium, 9, 11, 200, 201–2, 215, 216
probationary status, 24, 219
racial history, 60
scandals (see Strippergate; Sypher sex scandal)
women’s sports, 85, 200–201
Year of the Cardinal (2013), 85
University of Louisville Athletic Association, 217
University of Louisville Foundation, 205–6, 211, 217, 218
University of Louisville men’s basketball program
assistant coaches (see Fair, Jordan)
and Billy Minardi Hall, 86, 90, 200, 244
Bowen removed from roster, 245
Bowen’s committment to, 7, 18–19, 126–27, 161–62, 168
Bowen’s visit to, 122–25
“Cardinal Rules,” 123
championship game of 2013, 82–84
coaching staff, new, 237–39
coaching staff terminated, 23–25, 170–71, 187–88
coaching success of Pitino, 7, 15–17, 58, 77–79, 80–84
conferences, 64–65
escort scandal (see Strippergate)
facilities, 122–23, 179–80
and FBI investigation, 7, 21–22, 24–25
monetization of basketball at, 7
probationary status, 167
revenues, 179–80, 203
salaries of coaches/staff, 117, 180, 239
and uniforms from Adidas, 36–37
victories vacated by NCAA, 87–88
See also Pitino, Rick
University of Miami, 7
University of Michigan, 45, 51
University of North Carolina, 101
University of Notre Dame, 81
University of South Carolina, 245–46
University of Southern California, 7, 144–45
University of Texas at Austin, 21, 51, 56, 178
Unseld, Wes, 60
Unsportsmanlike Conduct (Byers), 173
U.S. Attorney’s Office for the Southern District of New York, 21, 142–43, 174
U.S. Department of Justice, 113, 242
Vaccaro, Sonny
and Adidas, 37–38
and commercialization of sports, 97, 115
on goals of shoe/apparel companies, 40
and influence of shoe companies, 32
legacy of, 162
media coverage, 38
and Nike, 33–34, 37
on Pitino, 38
and team sponsorship contacts, 34
Valvano, Jim, 91
Van Treese, Stephen, 82
Vecsey, George, 242
Vye, Andrew, 181–82
Wade, Dwyane, 50
Waldrep, Kent, 173–74
Walton, Bill, 27
Ware, Kevin, 81
Washington Post, 106
West, Jerry, 33
West, Kanye, 39
White, Sherman, 29, 30
Wilkins, Dominique, 140
Williams, Terrence, 16
Wilson, Steve, 210
Winn, Luke, 56
Wiseman, James, 179
Wooden, John, 20, 27–29, 88
World Series of 1919, 1
Young, Trae, 103
Zagoria, Adam, 51
Zagsblog, 51
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ABOUT THE AUTHOR
Michael Sokolove is a contributing writer for The New York Times Magazine, as well as the author of four previous books, Drama High, The Ticket Out, Hustle, and Warrior Girls.
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