42. David Gelles, “Facebook’s Grand Plan for the Future,” Financial Times Magazine, December 3, 2010 (available at http://www.ft.com/cms/s/2/57933bb8-fcd9-11df-ae2d-00144feab49a.html#axzz18cUiyVDF).
43. See http://foursquare.com/legal/privacy.
44. Ibid.
45. Yannis Bakos, Florencia Marotta-Wurgler, and David R. Trossen, “Does Anyone Read the Fine Print? Testing a Law and Economics Approach to Standard Form Contracts” (working paper, New York University Law and Economics Working Papers, December 1, 2009) (available at http://lsr.nellco.org/cgi/viewcontent.cgi?article=1199&context=nyu_lewp).
46. “Germany Calls on Apple to Expose Location Data Policy,” iPod News, http://www.ipodnn.com/articles/10/06/28/
company.failing.to.live.up.to.openness/.
47. “7,500 Online Shoppers Unknowingly Sold Their Souls,” Fox News, April 15, 2010, http://www.foxnews.com/scitech/2010/04/15/online-shoppers-unknowingly-sold-souls/.
48. See http://www.kidswb.com/privacy.
49. Mark Millan, “82 Percent of Kids under 2 Have an Online Presence,” CNN.com, October 2010, http://www.cnn.com/2010/TECH/social
.media/10/07/baby.pictures/index.html.
50. Ibid.
51. Natasha Singer, “Shoppers Who Can’t Have Secrets,” New York Times, May 1, 2010 (available at http://www.nytimes.com/2010/05/
02/business/02stream.html).
INDEX
Abercrombie and Fitch, 1.1, 4.1, 5.1, 6.1
acai products
addiction, 3.1, 3.2; to gaming, 3.3; to shopping, 3.4, 3.5; to smart phones, 2.1. See also brand obsession
addiction-based marketing: advertising games, 1.1, 3.1; cravings, 3.2, 3.3, 3.4, 3.5; food and drink, 3.6; lip balm, 3.7
Adidas
adjacencies
adolescents. See children and teens
Agatston, Arthur
Allianz
Allstate
Amazon, 5.1, 9.1
American Apparel, 4.1, 4.2, 6.1
American Eagle
American Express, 2.1, 7.1, 9.1
antibacterial products, 2.1, 2.2
antioxidants
Apple, 1.1, 5.1, 9.1, 9.2. See also iPhone
Aquafresh
Armani, Giorgio
Asian consumers and marketing, 1.1, 1.2, 2.1, 5.1
atmospherics
authenticity
Axe, 4.1, 4.2
babies, 1.1, 5.1
baby names
Badger, Madonna
banks, 9.1, 9.2, 9.3
Barbie
Baynote
Beckham, Victoria
behavior tracking. See data mining
Berns, Gregory
best-seller lists, 5.1, 7.1
beverage marketing: cravings and addictiveness, 3.1, 3.2, 3.3; fear-based, 2.1, 2.2, 2.3; health beverages, 8.1; nostalgia in, 6.1, 6.2, 6.3; peer approval in, 5.1. See also specific brands
Bieber, Justin
blockbuster effect
body sprays, 1.1, 4.1, 4.2, 9.1
body wash
books, 5.1, 7.1
Borrman, Brandon
Bowie, David
brand awareness/preferences: children, 1.1, 1.2, 1.3; nostalgia and, 1.4, 1.5, 1.6, 1.7, 6.1; parental influence on, 1.8, 1.9, 6.2
brand obsession, 3.1, 5.1. See also peer pressure
British royal family, 7.1, 7.2
Brunson, Krista
burglar alarms
Buyology (Lindstrom), 3.1, 8.1
caffeine, 3.1, 3.2
Calvin Klein, 4.1, 4.2
Cameron, Rose
Canadian Tire
Carmex
cars, 1.1, 4.1, 8.1, 8.2, 8.3
celebrities, 7.1, 7.2, 7.3, 7.4; baby names and, 7.5; Bieber phenomenon, 4.1; as brands, 7.6, 7.7, 7.8, 7.9, 7.10; children of, 7.11, 7.12; pixie-dust phenomenon, 7.13; royalty, 7.14, 7.15, 7.16
celebrity doctors, 7.1, 7.2
celebrity-driven marketing, 7.1, 7.2, 7.3, 7.4, 7.5; fragrances and fashion, 7.6, 7.7; Toyota Prius, 8.1
Cellfire
Cepia
cereals, 2.1, 6.1, 8.1
CEW France
ChatThreads, 9.1, 9.2, 9.3
children and teens, 1.1; advertising games, 1.2, 3.1; age-inappropriate marketing, 1.3; brand awareness and preferences, 1.4, 1.5, 1.6; celebrities’ children, 7.1, 7.2; child safety products, 2.1; data mining, 9.1; fantasy-based marketing, 7.3; food preferences, 1.7, 1.8; gaming addiction, 3.2; generation lap, 5.1; girls’ princess aspirations, 7.4, 7.5; influence on parents’ purchases, 1.9, 9.2; media exposure, 1.10; peer pressure and word of mouth, 5.2, 5.3, 5.4, 9.3; pre-birth experiences, 1.11; social media addiction, 3.3; as target market, 1.12, 1.13, 5.5
children’s products, marketing to adults, 4.1, 5.1
Chin, Toyna
China, 5.1, 6.1
Christmas toy fads
churches
cigarettes, 1.1, 1.2, 3.1, 3.2, 3.3
Cinderella Ate My Daughter (Orenstein), 1.1, 7.1, 7.2
cleaning products, 2.1, 2.2
Clinton, Bill
Clinton, Hillary
clothing, 1.1, 4.1, 4.2, 6.1; celebrity fashion, 7.1; knockoffs, 5.1, 6.2; peer pressure and, 5.2, 5.3; vanity sizing, 4.3
Club Penguin
Coca-Cola, 3.1, 6.1, 8.1
cocaine
coffee, 1.1, 1.2, 3.1
Cohen, Marshal
colleges, credit card lenders and
Collis, Alvin
condoms, 5.1, 9.1
conformity. See peer pressure
consumer insights. See data mining
convenience foods, 2.1, 6.1
cookies, 9.1, 9.2
coolness, 5.1, 5.2, 5.3
Cosby, Bill
coupons, 9.1, 9.2
Cousino, David, 4.1, 4.2, 4.3, 4.4, 4.5
cravings, 3.1, 3.2, 3.3, 3.4
credit cards
credit reporting agencies, 9.1, 9.2
customer reviews
Cyrus, Miley
Danone
data mining, itr.1, 5.1, 6.1, 9.1, 9.2; children and teens; credit cards and; digital coupons; Facebook; in-store monitoring; loyalty cards, 9.8, 9.9; mobile phones and; Muzak narrowcasting; online behavior tracking, 9.12, 9.13, 9.14, 9.15, 9.16; targeted pricing and; terms of service and license agreements
Davidson’s
DeGeneres, Ellen
digital footprint
digital price signage
disease, fear of
Disney
doctors, celebrity, 7.1, 7.2
Dolce & Gabbana, 4.1, 7.1
dopamine, 3.1, 3.2, 3.3, 3.4, 3.5, 9.1
Dove, 2.1, 4.1
drinking games, 5.1, 5.2
DSW
eBay, 8.1, 9.1
end-user license agreements
entertainment, 4.1, 5.1, 5.2, 6.1; advertising as, 1.1; nostalgia, 6.2; television, 4.2, 6.3, 6.4, 7.1, 7.2, 7.3
environmental responsibility, 8.1, 9.1
EULAs
Euphoria
Evian
exclusivity
expert advice/recommendations, 7.1, 7.2
Facebook, 3.1, 6.1, 6.2, 9.1; apps and games, 3.2, 9.2; brand pages, 5.1, 6.3, 9.3, 9.4
Factorygate
fads. See also viral marketing
fame, 7.1, 7.2. See also celebrities
Fanselow, Michael
fantasy-based marketing, 7.1, 9.1
Farmgate
FarmVille, 3.1, 9.1
FDA, 8.1, 8.2, 8.3
fear
fear-based marketing, 2.1, 2.2, 2.3, 5.1; foods, 2.4, 2.5, 2.6; health and safety products, 1.1, 2.7, 2.8, 2.9, 4.1; life insurance, 2.10; pharmaceuticals, 2.11; shopping addiction and, 3.1
Fey, Tina, 4.1, 7.1
50 Cent
finishing touch
fish
&
nbsp; food marketing, 4.1; addictive substances in foods, 3.1; fear-based, 2.1, 2.2, 2.3; health claims and buzzwords, 2.4, 8.1, 8.2; nostalgia in, 6.1, 6.2, 6.3; packaging, 2.5, 2.6; spiritual associations, 8.3
food preferences, children’s, 1.1, 1.2
food safety, 2.1, 2.2
Foursquare, 3.1, 5.1, 9.1
fragrances, 4.1, 4.2, 4.3, 8.1, 9.1; Axe, 4.4, 4.5; celebrity-driven marketing, 7.1, 7.2
Frank, Sidney
freshness, of food, 2.1, 6.1
fruit, 2.1, 2.2, 8.1, 8.2
Gagner, Amy
gambling
games, 6.1, 9.1; icing, 5.1; online, mobile, and video games, 1.1, 3.1, 5.2, 9.2, 9.3
Gamestation
Gatorade
generation lap, 5.1, 5.2
Gillette, 1.1, 4.1
Girls Intelligence Agency
goji products
Google, 5.1, 9.1, 9.2, 9.3
Gorgeously Green (Uliano), 9.1
GPS tracking. See location tracking
Grasse, Pierre-Paul
Grey Goose vodka
Gross, Dennis, 7.1, 7.2
Groupon
Grum, Amanda
guerrilla marketing, 1.1, 5.1. See also The Morgensons; word of mouth
guilt, 2.1, 9.1
hair removal, 1.1, 4.1, 4.2
halal products
Hamill, Dorothy
hand-me-down influence, 1.1, 6.1
hand sanitizers, 2.1, 2.2
Hannah Montana, 159
health and safety products, 1.1, 2.1, 2.2; online search tracking, 9.1; pharmaceuticals, 2.3
health benefits, as marketing tool, 8.1, 8.2, 8.3, 8.4; acai, 8.5; cosmetics and supplements, 8.6; goji, 8.7; label buzzwords, 8.8; pomegranate, 8.9
health claims, 2.1, 8.1, 8.2
H-E-B
Heinz, 2.1, 6.1
Hepper, Peter
herd mentality. See peer pressure
The Hidden Persuaders (Packard), itr.1
Hofer, Johannes
Hollister, 5.1, 6.1
Hollywood Stock Exchange
hope-based marketing
Huotilainen, Minna, 1.1, 1.2
hybrid cars
hygiene, 2.1, 2.2, 2.3, 4.1. See also personal care products
icing
ideeli, 3.1, 3.2
Intentional Chocolate
International Flavors & Fragrances, 1.1, 4.1
Internet. See online entries; social media; YouTube
Internet celebrities
iPad
iPhone, 1.1, 2.1, 3.1, 5.1, 9.1. See also smart phones
iPod
iTunes, 5.1, 9.1
Jackson, Michael
Japan
Jolie, Angelina
The Joneses, 8, 9.1
junk food, 1.1, 3.1
Kalivas, Peter
Kellogg’s, 2.1, 8.1
Kleenex
knockoffs, 5.1, 6.1
Kodak
Kool
Krause, Jens
label terminology, 8.1, 8.2, 8.3, 8.4, 9.1
Lacoste
La Prairie
LeDoux, Joseph
LEGO, 1.1, 7.1
Levi’s, 5.1, 5.2
Lewis, Michael
license agreements
licensed characters, 1.1, 1.2
LifeGem
life insurance
lip gloss and lip balm, 1.1, 3.1
loan offers
location tracking, 9.1, 9.2, 9.3, 9.4; Apple, 9.5; Foursquare, 3.1, 5.1, 9.6; Google Buzz, 9.7
logos
Longmead, Carolyn
Lopez, Jennifer
Louis Vuitton, 5.1, 5.2, 6.1
loyalty cards, 9.1, 9.2
LPs
Lululemon
Lysol
Madonna
Mafia Wars, 3.1, 3.2
Martin, J. P.
Mattel
McCain, John
McDonald’s, 1.1, 1.2, 2.1, 6.1
McEntee, Andy, 9.1, 9.2
McNeal, James
megachurches
men: changing consumer habits, 4.1; grooming and hygiene products, 4.2, 4.3; suggestive advertising and, 4.4, 4.5, 4.6; word-of-mouth influence, 9.1
Menella, Julie
Men’s Health, 88
menthol
Method
Millennials
Mirzayantz, Nicolas
Moleskine notebooks
monosodium glutamate
Morgenson, Eric, 9.1, 9.2, 9.3, 9.4, 9.5
Morgenson, Gina, 9.1, 9.2, 9.3, 9.4, 9.5
Morgenson, Jack, 9.1, 9.2, 9.3, 9.4
Morgenson, Max, 9.1, 9.2, 9.3, 9.4
Morgenson, Sam, 9.1, 9.2, 9.3, 9.4
The Morgensons, 8, 9.1; actors and setup, 9.2, 9.3; data analysis, 9.4, 9.5; environmental responsibility experiment, 9.6; implications of, 9.7; neighbors’ responses, 9.8, 9.9, 9.10, 9.11
Moskvin, Alex
Moss, Kate
movies, 4.1, 5.1, 5.2
MSG
Mueller, Astrid
music, 1.1, 1.2, 5.1; celebrity branding, 7.1; consumer behavior and, 6.1, 9.1; nostalgia and, 6.2, 6.3. See also sounds
Muzak
narrowcasting
network marketing
New Age spirituality
Newman, Paul
Newman’s Own
nonconformity
nonlinear pricing
nostalgia, 5.1, 6.1, 6.2; Bieber phenomenon and, 4.1; brand loyalty and, 1.1, 1.2, 1.3, 1.4, 6.3
nostalgia marketing, 6.1, 6.2, 6.3; authenticity strategies, 6.4; revivals of old ads, 6.5, 6.6
nutraceuticals, 7.1, 8.1, 8.2
Ogilvy, David
online auctions, 3.1, 3.2, 5.1, 8.1
online behavior: data mining and, 9.1, 9.2, 9.3, 9.4, 9.5, 9.6. See also social media
online games, 3.1, 9.1, 9.2
online marketing, 1.1, 9.1; Facebook ads, 9.2; Facebook brand pages, 5.1, 6.1, 9.3, 9.4
online pornography
OnStar
Orenstein, Peggy, 1.1, 7.1, 7.2
Osmond, Donny
packaging, 4.1, 6.1; food products, 2.1, 2.2; health-associated products, 8.1, 8.2, 8.3, 8.4; soft drinks, 3.1. See also label terminology
Packard, Vance
peer pressure, 1.1, 5.1; in Asia, 5.2; children and teens, 5.3, 5.4, 5.5, 9.1; fads and viral marketing, 5.6; influence of peer recommendations, 9.2, 9.3; network marketing, 8.1; popularity phenomena, 5.7; Russian drinking rituals, 5.8; social media and, 5.9. See also The Morgensons
PepsiCo, 6.1, 8.1
Perricone, Nicholas, 7.1, 7.2
personal care products, 1.1, 1.2, 2.1, 2.2; hand sanitizers, 2.3, 2.4; for men, 4.1, 4.2, 9.1. See also cosmetics
pharmaceuticals, 2.1, 9.1
Philip Morris, 3.1, 3.2, 3.3
Pitt, Brad
Pollan, Michael
pomegranate products
Porsche
Pray, W. Steven, 3.1, 8.1
Predicta
predictive modeling
prescription drugs. See also pharmaceuticals
pricing, 9.1, 9.2
princess aspirations
privacy, 9.1, 9.2; on Facebook, 9.3; in-store monitoring, 9.4. See also data mining
Procter & Gamble, 4.1, 8.1
product recommendations: by celebrities/experts, 7.1, 7.2; by peers, 9.1, 9.2. See also word of mouth
property deeds
Quiznos
reality TV, 7.1, 7.2. See also The Morgensons
Red Bull, 3.1, 3.2, 3.3
religion and spirituality, 8.1, 8.2, 8.3
ReStockIt.com
Revson, Charles
RevTrax
Ritts, Herb
rosy retrospection, 6.1, 6.2
royalty, 7.1, 7.2
Rudolph, Larry
Rushkoff, Douglas, 1.1, 9.1
Russia
Safeway
salicylic acid
salmonella
salt
Sandberg, Sheryl
Sapolsky, Robert
SARS, 1.1, 2.1
Scent Analysis
Schor, Juliet
SCVNGR
Sellers, Chris
Selous, Edward
Sephora
sexually suggestive marketing, 4.1, 4.2; to adults buying for children, 4.3; Axe campaign, 4.4; homoeroticism, 4.5
shampoo
shaving
shopkick
shopping addiction, 3.1; games to develop, 3.2
Shrek, 93
The Simpsons, 93
skin-care products, 8.1, 8.2, 8.3
slogans, 6.1; revivals of, 6.2, 6.3
smart phones, 1.1, 2.1, 5.1; data mining and, 9.1; game apps, 3.1, 5.2; GPS tracking, 9.2, 9.3, 9.4
smells, 1.1, 1.2, 1.3
Smirnoff
Smyth, Erika
soap, 4.1, 4.2
social media, 1.1, 5.1, 9.1, 9.2; addiction to, 2.1, 3.1; games, 3.2, 3.3, 5.2, 9.3, 9.4; privacy and data mining, 9.5; viral marketing, 5.3, 6.1. See also Facebook
social responsibility, 8.1, 9.1
somatic markers, 8.1, 8.2, 8.3
sounds, 1.1, 3.1, 3.2. See also music
South Beach Diet
Spears, Britney
spirituality, as marketing tool, 8.1, 8.2, 8.3
Starbucks, 1.1, 9.1
Stewart, Martha
Stinky Stink, 1.1, 9.1
student credit offers
sugar
Super Bowl advertising
superfruits
superheroes, 7.1, 7.2
supermarkets, 9.1; digital coupons, 9.2; in-store monitoring, 9.3; loyalty cards, 9.4; music in, 9.5; product placement in, 4.1, 9.6, 9.7; time-sensitive pricing, 9.8; Whole Foods, 2.1, 2.2, 6.1. See also food marketing
supplements, 7.1, 8.1, 8.2
sweat, 2.1, 3.1
swine flu
Swoopo
symbolics, 2.1, 3.1, 6.1. See also packaging
Target, 6.1, 9.1
taste preferences
Taylor, Elizabeth
teens. See children and teens
television, 4.1, 6.1, 6.2, 7.1, 7.2, 7.3; Today show book club, 7.4. See also The Morgensons
termites, 5.1, 5.2
terms of service
Tesco
Thai Life Insurance
time, in ads
Tishk, Marcy, 9.1, 9.2
tobacco and cigarettes, 1.1, 1.2, 3.1, 3.2, 3.3
Today show book club, 7.1
Toyota Prius, 8.1, 8.2
toys, 5.1, 6.1, 7.1
Toy Story, 93
trans fats
transference, 7.1, 7.2, 9.1
Trojan, 5.1, 9.1
Trump, Donald
tweens, 1.1, 5.1. See also children and teens
Twitter, 5.1, 9.1, 9.2, 9.3
U.S. Food and Drug Administration, 8.1, 8.2, 8.3
Uliano, Sophie
Underhill, Paco
Unilever, 4.1, 4.2; Axe, 4.3; Euphoria, 4.4
universities, credit card lenders and
VandenBiesen, Dean
vanity sizing