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    The Conservative Heart

    Page 25
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      Mount Sinai Hospital, 93

      MSNBC, 206

      Murray, Charles, 53–54, 137

      Music labeling, 169

      National Center on Family Homelessness, 138

      National Geographic, 1, 2, 7, 108

      National Minimum Drinking Age Act of 1984, 169–70

      Nation of Islam, 164

      Negativity, 203

      Neuroscience

      bad habits and, 213–15

      first impressions and, 195, 208–11

      poverty and brain function, 138–39

      unhappiness and, 34–35

      New York Times, 77, 112, 127–28, 143, 149, 213

      New York University, 209

      Nhat Hanh, Thich, 49

      Nicomachean Ethics (Aristotle), 49

      Nixon, Richard, 187

      Norat, Richard “Rick,” 93–96, 105

      Obama, Barack, 203

      conservative grievances against, 180–81

      Great Recession, 12–13

      inequality story of, 74–75, 77–78

      Islamic State and Hillary Clinton, 200

      minimum wage and, 151, 152

      presidential election of 2008, 18, 73–74, 167, 180–81

      presidential election of 2012, 161

      Tea Party revolt, 159, 161

      welfare and, 72, 73–75

      Obamacare, 127, 173–74

      Oil embargo of 1973, 187

      Opening of speeches, 211–12

      Opportunity, crisis of, 11, 14–15

      Out-of-wedlock births, 136

      PANAS (Positive and Negative Affect Schedule), 35

      “Paradox of things,” 48–49

      Parents Music Resource Center (PMRC), 169

      Parks, Rosa, 164

      Patriotism, 123

      Paul, Saint, 40, 202–3

      Pay-for-performance, 147, 174

      People, fighting for, 190–94

      People as assets, not liabilities, 88–91

      Personal responsibility, 99

      Personal Responsibility and Work Opportunity Act of 1996, 69–73

      Personal savings, 99

      Persuadables (persuadable people), 202, 203–6

      Piketty, Thomas, 76

      Political ideology, and charitable giving, 6–7, 139–40, 182

      Political minorities, 190–91

      Political remnants, 162–63

      Posterior cingulate cortex, 196, 209, 211

      Poverty, 1–4, 53–80. See also War on Poverty

      causality and, 54

      complex nature of, 65–69

      crisis of opportunity and, 11, 14–15

      Dharavi, India’s example, 108–13, 126, 129–30

      free enterprise system for, 3–4, 63, 64–65, 112

      help and, 138–44

      material standard of living and, 60–61, 63

      Rosa Lee Cunningham’s story, 55–58

      statistics on, 53–54, 61–64, 62

      unhappiness and, 35

      values and, 135–38

      welfare today, 73–78

      Power of Habit, The (Duhigg), 213–14

      Practical hope, 103–4

      Pragmatism, 15, 71, 184

      Predictalator, 67

      Price controls, 187

      Pride, 37, 42

      Protest movement, Tea Party as, 161, 162–63

      Punishment, work as, versus blessing, 91–97

      Pursuit of happiness, 25–54

      abundance without attachment, 45–51

      in the Declaration of Independence, 25–26, 175–76

      happiness portfolio, 30–33, 52

      love people, use things, 41–42

      unhappiness, 34–38, 40

      “Pushing the bucket,” 84–86, 92, 93–96

      Racism, 35, 164, 166–67, 180

      Ready, Willing & Able (Doe Fund), 83–88, 90, 93, 94–96, 99

      Reagan, Ronald, 188

      cheerful nature of, 195–96

      drunk driving and MADD, 169–70

      the poor and, 74

      presidential election of 1980, 191–93

      social safety net and, 18, 141–42

      Reality television, 36–37

      Rebellions, 162–63, 168, 175

      Recidivism, 89–90

      Recycled plastic, 110–11

      Redistribution, 17–18

      “Redistributive fairness,” 134

      Regulations, 73, 82

      Jestina Clayton’s story, 131–33

      Relativism, 98, 138

      Religious faith, 51

      in Europe, 118, 120–21

      happiness and, 30–31

      Relocation vouchers, 155–56

      Republican National Convention (1980), 191–93

      Republican Party, 13–14, 72, 79, 181–82

      Tea Party and, 160–61, 163, 171

      Republican Revolution of 1994, 190

      Retirement, in Europe, 122, 124–25

      Richardson, Abigail, 176

      Road to Serfdom, The (Hayek), 140–41

      Rockwell, Donna, 36

      Romney, Mitt, 161

      Roosevelt, Franklin D., 32

      Rota Fortunae (Wheel of Fortune), 50–51

      Rubio, Marco, 158, 161

      Rumsfeld, Donald, 187

      Ryan, Paul, 158

      Saez, Emmanuel, 76

      Santelli, Rick, 159–60

      Schiller, Daniela, 208–11

      Schiller Laboratory of Affective Neuroscience, 208–9

      School choice, 146–47, 174

      School vouchers, 146

      “Scientism,” 68

      Seattle Seahawks, 67

      Secularism, 120–21

      Self-dignity. See Human dignity

      Self-integrity, 99

      Self-pride, 37, 42

      Self-worth, 85, 96–97, 117

      Seligman, Martin, 101–2

      Sexual variety, 37–38

      Sierra Leone, 131

      Sister Souljah (Lisa Williamson), 199–200

      Smiles (smiling), 211

      SNAP (Supplemental Nutrition Assistance Program), 144

      Snap judgments, 207–8

      Sobriety, 83–84

      “Social justice,” 134–35

      Social justice agenda, 131–58, 215

      education reform, 145–50

      free enterprise system, 150–56

      help, 138–44

      hope, 144–45

      Jestina Clayton’s story, 131–33, 156

      values, 135–38

      Social media, 37

      Social mobility. See Mobility

      Social movements, 162–67, 175, 235n

      Social safety net, 18–19, 71–73, 79–80, 140–44, 172, 173

      Spain

      Catholicism, 118, 120

      charitable giving, 122

      immigration rate, 125

      patriotism, 123

      work in, 117–19, 124–25

      Stock market, 73, 75

      Strain, Michael, 155–56

      Student loans, 148

      Super Bowl XLIX, 67

      Supply-side economics, 62, 187–88

      Sweden, church attendance, 120

      Syracuse University, 6

      Taxes and tax cuts, 62, 187–88

      Earned Income Tax Credit (EITC), 154–55, 189

      Teacher pay, 147, 174

      Tea Party, 159–63, 171–73, 177

      Temporary Assistance for Needy Families (TANF), 72–73

      10K-BA ($10,000 college degree), 148

      Thirty-second rule, 207–13

      Thomas Edison State College, 5–6, 148–50

      Thompson, Tommy, 70

      Thrift, 99

      Toomey, Pat, 161

      Trait-trespassing, 196–201

      True believers, 202–3

      Tuition costs, 147–50

      Twitter, 37

      Tyranny of Clichés, The (Goldberg), 184

      Unemployment, 104

      African American teenage rate, 152–53

      in Europe, 123–26, 129

      happiness and work, 32, 90–91

      labor participation rate, 76–77,
    91, 124

      Marienthal, Austria’s experience, 113–16

      mismatch between employees and jobs, 155–56

      Spain’s ninis, 117–19

      Unhappiness, 34–38, 40

      University of California, Los Angeles, 181–82

      University of California, San Diego, 147, 151, 155

      University of Chicago, 27, 123, 147

      Upādāna, 41

      Values, 135–38. See also Majoritarian values; Social justice agenda

      work and lifting people up, 97–101, 136

      Vanity Fair (magazine), 46–47

      Virginia Declaration of Rights, 176

      Voting Rights Act of 1965, 59, 167

      Wage controls, 187

      Wall Street Journal, 187, 194–95

      War on Poverty, 53–80

      better solution for, 78–80

      as complex problem, 65–69

      culture of dependency and, 69–70

      failure of, 58–60

      material standard of living and, 60–61, 63

      Rosa Lee Cunningham’s story, 55–58

      statistics on poverty rate, 53–54, 61–64, 62

      welfare reform, 69–73

      Washington Post, 55, 57–58, 70, 138

      Washington Redskins, 195

      Wealth, 46–47

      happiness and, 31–32, 38–40

      Welfare

      poverty today, 73–78

      Rosa Lee Cunningham’s story, 56–57

      Welfare reform, 69–73

      Western, Bruce, 90

      Wheel of Fortune (Rota Fortunae), 50–51

      Who Really Cares (Brooks), 139

      Wilson, Woodrow, 68

      Wofford, Harris, 212

      Wolff, Edward, 75

      Work, 19–20, 104. See also Honest work

      blessings of, 20, 91–97, 154

      happiness and, 30–33, 71, 90–91

      labor participation rate, 76–77, 91, 124

      “living to work, working to live,” 123–26

      Marienthal, Austria’s experience, 113–16

      self-worth and, 85, 96–97, 117

      Xenophobia, 125–26

      YouTube, 37

      Zappa, Frank, 169

      ABOUT THE AUTHOR

      ARTHUR C. BROOKS is president of the American Enterprise Institute, where he is also the Ravenel and Beth Curry Scholar in Free Enterprise. Until 2009, he was the Louis A. Bantle Professor of Business and Government Policy at Syracuse University. Before entering academia, he spent 12 years as a professional French hornist with the City Orchestra of Barcelona and other ensembles. Mr. Brooks is a contributing opinion writer for the New York Times and the author of ten books, most recently the 2012 bestseller The Road to Freedom. He is a native of Seattle and currently lives in Maryland with his wife, Ester, and their three children.

      Discover great authors, exclusive offers, and more at hc.com.

      ALSO BY ARTHUR C. BROOKS

      The Road to Freedom:

      How to Win the Fight for Free Enterprise

      The Battle: How the Fight Between Free Enterprise and

      Big Government Will Shape America’s Future

      Who Really Cares:

      The Surprising Truth About Compassionate Conservatism

      Gross National Happiness:

      Why Happiness Matters for America and

      How We Can Get More of It

      Social Entrepreneurship:

      A Modern Approach to Social Value Creation

      CREDITS

      Cover design by Olivier Ballou

      Cover photograph © hidesy/istockphoto (texture)

      COPYRIGHT

      THE CONSERVATIVE HEART. Copyright © 2015 by the American Enterprise Institute. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, nontransferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse-engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereafter invented, without the express written permission of HarperCollins e-books.

      FIRST EDITION

      Library of Congress Cataloging-in-Publication Data

      Brooks, Arthur C., 1964–

      The conservative heart : a new vision for the pursuit of happiness, earned success, and social justice / Arthur C. Brooks.

      pages cm

      Summary: “The product of years of research and analysis by Arthur Brooks that lead him to conclude what people need most are four “institutions of meaning”: faith, family, community, and meaningful work. It combines reporting, original research, and case studies in a manifesto that will help people lead happier, satisfying lives”—Provided by publisher.

      ISBN 978-0-06-231975-3 (hardback) — ISBN 978-0-06-231976-0 (trade paperback) — ISBN 978-0-06-231977-7 (e-book)

      1. Conservatism—United States. 2. Social values—United States. 3. Social change—United States. I. Title.

      JC573.2.U6B772015

      320.520973—dc232015012580

      EPub Edition July 2015 ISBN 9780062319777

      15 16 17 18 19 DIX/RRD 10 9 8 7 6 5 4 3 2 1

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